The Clean Up uses illustration to bring some life back into cleaning and promotes a new at home workout for men to try out. The idea is to draw attention to the housework gap and hopefully encourage men to make more effort in the home.
The Clean Up
The Clean Up is a cleaning brand that aims to close the gender housework gap by encouraging men to do more of the household cleaning and take some of the pressure off of women. The Clean Up uses illustration to bring some life back into cleaning and promotes a new at home workout for men to try out. The idea is to draw attention to the housework gap and hopefully encourage men to make more effort in the home.